What Is the Marketing Research process?

in this article we will show you what are the marketing research process and what to do in order to make a good marketing research

you must follow these processes in order to be able to get a solid finding you can build a decision based on it


Define the problem

before conducting your marketing research, you must define the main research questions.

which called the research problem and to know to which marketing functions it belongs

In this research all the data will be gathered will answer those questions


Develop a research plan

There are many types for marketing research, and for each type may suites a certain research,

so you have to know which kind of information you need.

and how to together it either by market research based on field visit or by secondary data or by a sample survey or else

so, you must put your plan and see how to run your marketing research


Collect information

collecting information during the marketing research it is not the easy stuff.

you have to put your sample size that you need to correct the marketing research as much as you collect information as less your mistake will be

so, you would better to have a selection criterion for your sample size

only eligible customer will be filling your survey or a questionnaire

because the irrelevant customers will not be useful for your marketing research


Analyze information

After finishing your data collection, you need to analyses the data and group the answers.

to know what the people are saying sometimes you find shocking results

The good marketing research should be neutral for example don’t be on one side or another you must be neutral and to wait for the results

The survey questions for the questionnaire should not have a leading question over something will make the customer feel that he will choose a certain option.

so your questions must be fair and neutral


Present findings

After analyzing the results and grouping the customer opinions,

you should answer your research questions that you asked at the beginning.

so now you will have a clear vision and a good understanding of the research topic.

so based on that you will be able to take a decision for your product or service



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