Today we will talk about the marketing functions, as some people are asking what marketing is all about? and how its effects our company
In this article we will show you what are the main marketing functions and how it works
Marketing has many functions, and it vary from one company to another company.
but there’s some basic stuff among them as below:
Develop marketing strategies and plans
one of the main functions of the marketing Plan is to develop the market strategy and the company plans as the marketing should have a long-term vision not only selling today or tomorrow or even this month marketing must be the annual
Capture marketing insights
some companies are working with no insights, without numbers they they will not be able to conquer the market,
they depend on their own experience and this is a fatal error.
in order to have a good understanding for the market.
you have to conduct your market research either primary research or secondary research.
and that is to collect a solid information which you can build your strategy based on it.
Connects with customers
Marketing functions also concentrate on connecting who is customers to be in touch on a daily basis.
to know what they are asking about. what their problems what their complaints and what do you like about your products. or services sometimes you are making some surveys and that you know what else the company should do in order to develop the service
Build strong brand
Branding is the most important thing in the marketing dilemma as the customer know the brand on unconscious mind and this is the task for old market years is to build and craft the brand in the customer mind
The customer should see the brand at least 10 times to remember your brand,
once not only seeing your brand but the customer should have a position for your brand.
for example when the customer sees your brand he must feel something about you brand you have to deliver a positive message for the customer when he sees your brand
Shape market offers
Customers love offers on the other hand it’s another way to communicate with the customer but some companies are doing this room as their everyday they have a special offer for the clients which lead to a disaster ,
the clients will get used to it and will not buy the products unless the company made an offer
Please on the marketing insights on the customer review marketeers should work on daily basis on how to develop their products or services to be more applicable for the customers and fulfill their needs
So, they must invest info the development and keep monitoring the competitors’ products or services to have an edge in the market
Customer go to the values vs suitable price so this is the hard equation so you have to deliver value and be away from the market scammers,
the customer will come to the value sooner or later but you have to be there when they are looking for something unique.
Create long term growth
Marketeers should work on long term profit plan.
so they have to choose among the products which one having the most profit,
and which project the company should stop,
what to do for a certain product in order to increase the profitability.
show the long term plan is one of the main marketing task