Category

Traditional Marketing

What Is the Marketing Research process?

in this article we will show you what are the marketing research process and what to do in order to make a good marketing research

you must follow these processes in order to be able to get a solid finding you can build a decision based on it

 

Define the problem

before conducting your marketing research, you must define the main research questions.

which called the research problem and to know to which marketing functions it belongs

In this research all the data will be gathered will answer those questions

 

Develop a research plan

There are many types for marketing research, and for each type may suites a certain research,

so you have to know which kind of information you need.

and how to together it either by market research based on field visit or by secondary data or by a sample survey or else

so, you must put your plan and see how to run your marketing research

 

Collect information

collecting information during the marketing research it is not the easy stuff.

you have to put your sample size that you need to correct the marketing research as much as you collect information as less your mistake will be

so, you would better to have a selection criterion for your sample size

only eligible customer will be filling your survey or a questionnaire

because the irrelevant customers will not be useful for your marketing research

 

Analyze information

After finishing your data collection, you need to analyses the data and group the answers.

to know what the people are saying sometimes you find shocking results

The good marketing research should be neutral for example don’t be on one side or another you must be neutral and to wait for the results

The survey questions for the questionnaire should not have a leading question over something will make the customer feel that he will choose a certain option.

so your questions must be fair and neutral

 

Present findings

After analyzing the results and grouping the customer opinions,

you should answer your research questions that you asked at the beginning.

so now you will have a clear vision and a good understanding of the research topic.

so based on that you will be able to take a decision for your product or service

 

 

8 Marketing Functions You Should Know.

Today we will talk about the marketing functions, as some people are asking what marketing is all about?  and how its effects our company

In this article we will show you what are the main marketing functions and how it works

Marketing has many functions, and it vary from one company to another company.

but there’s some basic stuff among them as below:

 

Develop marketing strategies and plans

one of the main functions of the marketing Plan is to develop the market strategy and the company plans as the marketing should have a long-term vision not only selling today or tomorrow or even this month marketing must be the annual

 

Capture marketing insights

some companies are working with no insights, without numbers they they will not be able to conquer the market,

they depend on their own experience and this is a fatal error.

in order to have a good understanding for the market.

you have to conduct your market research either primary research or secondary research.

and that is to collect a solid information which you can build your strategy based on it.

 

Connects with customers

Marketing functions also concentrate on connecting who is customers to be in touch on a daily basis.

to know what they are asking about. what their problems what their complaints and what do you like about your products. or services sometimes you are making some surveys and that you know what else the company should do in order to develop the service

 

Build strong brand

Branding is the most important thing in the marketing dilemma as the customer know the brand on unconscious mind and this is the task for old market years is to build and craft the brand in the customer mind

The customer should see the brand at least 10 times to remember your brand,

once not only seeing your brand but the customer should have a position for your brand.

for example when the customer sees your brand he must feel something about you brand you have to deliver a positive message for the customer when he sees your brand

 

Shape market offers

Customers love offers on the other hand it’s another way to communicate with the customer but some companies are doing this room as their everyday they have a special offer for the clients which lead to a disaster ,

the clients will get used to it and will not buy the products unless the company made an offer

 

Deliver value

Please on the marketing insights on the customer review marketeers should work on daily basis on how to develop their products or services to be more applicable for the customers and fulfill their needs

So, they must invest info the development and keep monitoring the competitors’ products or services to have an edge in the market

 

Communicate value

Customer go to the values vs suitable price so this is the hard equation so you have to deliver value and be away from the market scammers,

the customer will come to the value sooner or later but you have to be there when they are looking for something unique.

 

Create long term growth

Marketeers should work on long term profit plan.

so they have to choose among the products which one having the most profit,

and which project the company should stop,

what to do for a certain product in order to increase the profitability.

show the long term plan is one of the main marketing task

 

 

 

How to choose your CRM For Your Company?

What is the CRM?

The company CRM Is a software was originally designed to help businesses to build and maintain relationships with new and existing customers,

CRM helps the company to excite the Marketing plan by finding leads, follow up with prospect customers through the sales pipeline CRM is also used to maintain customer loyalty by storing their information to increase sales,

What are the CRM features?

here let us see some of the features that will positively effect your professionalism

A way to manage your company leads

the companies used to find new customers by generating leads from efferent sources.

like social media, website traffic, inbound calls, newsletter sign-ups and more.

the CRM used to organize the whole process from adding lead to the system till issuing the customer invoice.

A useful Marketing tool for engagement

the companies use the CRM to communicate with the customers, the communication done by messages or by email as log as they have the customer data.

so they can start a campaign with a target segments on system, with a common attributes,

Manage the customers inquiries 

Call center which is a very useful tool to answer the customer questions, can be the source for information you need to take the strategic reports.

as the customer service employees used to add an activity with each single inquiry for the customer.

once that append you can extract a detailed reports for a pacific case of service.

Customize your workflow and cycle of approvals 

the companies can also use the CRM as a project management tool to initiate and follow up the employees tasks, also the companies can customize the CRM system according to their business requirements.

What to consider when you choose your system?

here are some questions you need to consider when you decide to choose yours

Consider the company size

when you decide to choose your CRM you need to consider your company size, just define your requirements and choose accordingly

Ease of use 

the system must be easy to use by your employees with smooth and clear user interface design, as you need to facilitate the employee to get the information,

Integration with other solutions 

the system should integrate with other company’s systems not to repeat the whole process more than one time, like email marketing, task management or else

Consider the data security

the data security is a big issue, so when you choose your system make sure that your data in a secure place,

as log as the backup, must be available when needed.

here you fond an article with The 25 Best CRM Apps for Every Business

 

 

 

 

 

 

 

 

 

What is the marketing plan & why it is important?

What is the Marketing Plan?

Marketing Plan is a written strategy for selling the products & services of a new business, which is a reflection of how serious a company is in meeting the competition,

with strategies and plans to increase market share and attract new customers or maintain existence customers.

An effective Marketing Plan is prepared by gathering information for consumers and competitors.

Why it is important?

A good Marketing Plan will help you to improve your existence against more experienced competitors and new entered competitors,

Moreover enables you to recognize and take action on any trends,

in addition to the consumer preferences that other companies have neglected,

as a result of that you will increase your own select group of loyal customers now and in the future, therefore using the correct marketing message in your content.

Marketing Plan also helps you to carefully produce a product that is fulfill a market demand,

which improve your chances for your income to be more stable and profitable.

Meanwhile you will be increasing your market share

Tips to consider

when you write a marketing plan you have to consider the below:

keep it up to date 

as long the market change, you need to update your data and tactics as well.

keep it Simple

Don’t go for the sophisticated fundamentals when you write your plan keep it simple as much as you can

what to include in your marketing plan?

here lets talk about the most important elements that you need to include in your marketing plan,

however it should be in a good format to clarify the main purpose

 

  • Title Page
  • Table of Contents
  • Historical Background
  • Marketing Goals and Objectives
  • Sales Objectives
  • Profit Objectives
  • Pricing Objectives
  • Product Objectives
  • Market Analysis
  • Environmental Analysis
  • Political and Legal
  • Demographics
  • Suppliers
  • Social/Cultural
  • Competition
  • Consumer Analysis
  • SWOT Analysis
  • Marketing Mix
  • Product or Service
  • Location
  • Promotion
  • Price
  • Financial Information
  • Advertising
  • Promotional Materials
  • Budgets

Conclusion

you need to take time gathering information and testing the market that you about to enter,

more over to be ready with a full plan of long-term and deal with the changes that may occur, Customer behavior is changing so fast, So it would be better to serve your customer with the best you can do.