Category

Start ups

6 Myths About Marketing You Should Know.

This article will show you the myths about marketing and what is the fact for each one,

Before we start this topic.

this topic is for those who has businesses and would like to start marketing activities.

but they have stereotyping about marketing so continue reading and you will find out yourself about the fact of each one

 

My company must be big to do marketing

some people think that to start marketing activity they must have established a company with many employees, with existing customers in a stable market, so the marketing activities like a kind of supplement no basic stuff.

In fact, any company can do marketing activity and to be successful because marketing activity will be according to the company size and based on clients base so

  • Understanding the customer needs is marketing
  • Asking customers about their opinion in products or services is marketing
  • Develop your products or services is marketing
  • Formulating your message and your point of difference for your client’s is a marketing

So, you don’t have to be big to start your marketing activity

 

I must have a lot of money

a lot of people think that they must have a lot of money to start their marketing activities.

like campaigns or advertising, the only think that marketing is equal advertising or equal paying money with no return.

In fact, you can start at any at any time as the marketing budget is based on your company size and your cash flow, however you can invest a limited budged and can create good result as well.

 

Now digital marketing has become the most effective tool to reach New clients also cheap comparing with the other marketing activities

also, the digital marketing could be customized based on the customer interest so you will never pay for those who are not interested

There are many free or low-cost tools you can use at the beginning but not for long time

 

I don’t have time to do marketing

one of the Myths About Marketing is the task must be done by you whoever,

the marketing activities can be done by anyone in your company or in your small organization without your existence in person to be involved,

so, you can assign someone to do the tasks

There are many basic tasks you must do for your products or services especially in the launching phase.

So, don’t neglect or delay your marketing basis tasks for your products or services as they are essential.

 

All the time I need funding for my project

actually the secret for this one is building your brand because brand equal money and people like brands.

so if you do a good brand you will have many customers.

and once you have the customers you will have the money and the funding that you are looking for.

 

I will do everything by myself to save cost

doing everything by yourself will cost you more time and money and the result will not be satisfying,

at the end of the day, because no one can do everything alone

You want to ask help from experts in marketing field, this will save you money and give you a good quality and you will not repeat the task twice.

 

I will ask help from volunteers

volunteers will not be there all the time when you need them,

so you must hire full-time employee or at least a freelancer to be committed to your work.

on the other hand, you may find them not professional enough to do marketing functions, and quality will not meet your business standards.

that was all about Myths About Marketing.

 

 

 

What is the marketing plan & why it is important?

What is the Marketing Plan?

Marketing Plan is a written strategy for selling the products & services of a new business, which is a reflection of how serious a company is in meeting the competition,

with strategies and plans to increase market share and attract new customers or maintain existence customers.

An effective Marketing Plan is prepared by gathering information for consumers and competitors.

Why it is important?

A good Marketing Plan will help you to improve your existence against more experienced competitors and new entered competitors,

Moreover enables you to recognize and take action on any trends,

in addition to the consumer preferences that other companies have neglected,

as a result of that you will increase your own select group of loyal customers now and in the future, therefore using the correct marketing message in your content.

Marketing Plan also helps you to carefully produce a product that is fulfill a market demand,

which improve your chances for your income to be more stable and profitable.

Meanwhile you will be increasing your market share

Tips to consider

when you write a marketing plan you have to consider the below:

keep it up to date 

as long the market change, you need to update your data and tactics as well.

keep it Simple

Don’t go for the sophisticated fundamentals when you write your plan keep it simple as much as you can

what to include in your marketing plan?

here lets talk about the most important elements that you need to include in your marketing plan,

however it should be in a good format to clarify the main purpose

 

  • Title Page
  • Table of Contents
  • Historical Background
  • Marketing Goals and Objectives
  • Sales Objectives
  • Profit Objectives
  • Pricing Objectives
  • Product Objectives
  • Market Analysis
  • Environmental Analysis
  • Political and Legal
  • Demographics
  • Suppliers
  • Social/Cultural
  • Competition
  • Consumer Analysis
  • SWOT Analysis
  • Marketing Mix
  • Product or Service
  • Location
  • Promotion
  • Price
  • Financial Information
  • Advertising
  • Promotional Materials
  • Budgets

Conclusion

you need to take time gathering information and testing the market that you about to enter,

more over to be ready with a full plan of long-term and deal with the changes that may occur, Customer behavior is changing so fast, So it would be better to serve your customer with the best you can do.