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Markeitng Strategy

6 Myths About Marketing You Should Know.

This article will show you the myths about marketing and what is the fact for each one,

Before we start this topic.

this topic is for those who has businesses and would like to start marketing activities.

but they have stereotyping about marketing so continue reading and you will find out yourself about the fact of each one

 

My company must be big to do marketing

some people think that to start marketing activity they must have established a company with many employees, with existing customers in a stable market, so the marketing activities like a kind of supplement no basic stuff.

In fact, any company can do marketing activity and to be successful because marketing activity will be according to the company size and based on clients base so

  • Understanding the customer needs is marketing
  • Asking customers about their opinion in products or services is marketing
  • Develop your products or services is marketing
  • Formulating your message and your point of difference for your client’s is a marketing

So, you don’t have to be big to start your marketing activity

 

I must have a lot of money

a lot of people think that they must have a lot of money to start their marketing activities.

like campaigns or advertising, the only think that marketing is equal advertising or equal paying money with no return.

In fact, you can start at any at any time as the marketing budget is based on your company size and your cash flow, however you can invest a limited budged and can create good result as well.

 

Now digital marketing has become the most effective tool to reach New clients also cheap comparing with the other marketing activities

also, the digital marketing could be customized based on the customer interest so you will never pay for those who are not interested

There are many free or low-cost tools you can use at the beginning but not for long time

 

I don’t have time to do marketing

one of the Myths About Marketing is the task must be done by you whoever,

the marketing activities can be done by anyone in your company or in your small organization without your existence in person to be involved,

so, you can assign someone to do the tasks

There are many basic tasks you must do for your products or services especially in the launching phase.

So, don’t neglect or delay your marketing basis tasks for your products or services as they are essential.

 

All the time I need funding for my project

actually the secret for this one is building your brand because brand equal money and people like brands.

so if you do a good brand you will have many customers.

and once you have the customers you will have the money and the funding that you are looking for.

 

I will do everything by myself to save cost

doing everything by yourself will cost you more time and money and the result will not be satisfying,

at the end of the day, because no one can do everything alone

You want to ask help from experts in marketing field, this will save you money and give you a good quality and you will not repeat the task twice.

 

I will ask help from volunteers

volunteers will not be there all the time when you need them,

so you must hire full-time employee or at least a freelancer to be committed to your work.

on the other hand, you may find them not professional enough to do marketing functions, and quality will not meet your business standards.

that was all about Myths About Marketing.

 

 

 

What Is the Marketing Research process?

in this article we will show you what are the marketing research process and what to do in order to make a good marketing research

you must follow these processes in order to be able to get a solid finding you can build a decision based on it

 

Define the problem

before conducting your marketing research, you must define the main research questions.

which called the research problem and to know to which marketing functions it belongs

In this research all the data will be gathered will answer those questions

 

Develop a research plan

There are many types for marketing research, and for each type may suites a certain research,

so you have to know which kind of information you need.

and how to together it either by market research based on field visit or by secondary data or by a sample survey or else

so, you must put your plan and see how to run your marketing research

 

Collect information

collecting information during the marketing research it is not the easy stuff.

you have to put your sample size that you need to correct the marketing research as much as you collect information as less your mistake will be

so, you would better to have a selection criterion for your sample size

only eligible customer will be filling your survey or a questionnaire

because the irrelevant customers will not be useful for your marketing research

 

Analyze information

After finishing your data collection, you need to analyses the data and group the answers.

to know what the people are saying sometimes you find shocking results

The good marketing research should be neutral for example don’t be on one side or another you must be neutral and to wait for the results

The survey questions for the questionnaire should not have a leading question over something will make the customer feel that he will choose a certain option.

so your questions must be fair and neutral

 

Present findings

After analyzing the results and grouping the customer opinions,

you should answer your research questions that you asked at the beginning.

so now you will have a clear vision and a good understanding of the research topic.

so based on that you will be able to take a decision for your product or service

 

 

8 Marketing Functions You Should Know.

Today we will talk about the marketing functions, as some people are asking what marketing is all about?  and how its effects our company

In this article we will show you what are the main marketing functions and how it works

Marketing has many functions, and it vary from one company to another company.

but there’s some basic stuff among them as below:

 

Develop marketing strategies and plans

one of the main functions of the marketing Plan is to develop the market strategy and the company plans as the marketing should have a long-term vision not only selling today or tomorrow or even this month marketing must be the annual

 

Capture marketing insights

some companies are working with no insights, without numbers they they will not be able to conquer the market,

they depend on their own experience and this is a fatal error.

in order to have a good understanding for the market.

you have to conduct your market research either primary research or secondary research.

and that is to collect a solid information which you can build your strategy based on it.

 

Connects with customers

Marketing functions also concentrate on connecting who is customers to be in touch on a daily basis.

to know what they are asking about. what their problems what their complaints and what do you like about your products. or services sometimes you are making some surveys and that you know what else the company should do in order to develop the service

 

Build strong brand

Branding is the most important thing in the marketing dilemma as the customer know the brand on unconscious mind and this is the task for old market years is to build and craft the brand in the customer mind

The customer should see the brand at least 10 times to remember your brand,

once not only seeing your brand but the customer should have a position for your brand.

for example when the customer sees your brand he must feel something about you brand you have to deliver a positive message for the customer when he sees your brand

 

Shape market offers

Customers love offers on the other hand it’s another way to communicate with the customer but some companies are doing this room as their everyday they have a special offer for the clients which lead to a disaster ,

the clients will get used to it and will not buy the products unless the company made an offer

 

Deliver value

Please on the marketing insights on the customer review marketeers should work on daily basis on how to develop their products or services to be more applicable for the customers and fulfill their needs

So, they must invest info the development and keep monitoring the competitors’ products or services to have an edge in the market

 

Communicate value

Customer go to the values vs suitable price so this is the hard equation so you have to deliver value and be away from the market scammers,

the customer will come to the value sooner or later but you have to be there when they are looking for something unique.

 

Create long term growth

Marketeers should work on long term profit plan.

so they have to choose among the products which one having the most profit,

and which project the company should stop,

what to do for a certain product in order to increase the profitability.

show the long term plan is one of the main marketing task

 

 

 

What is the marketing plan & why it is important?

What is the Marketing Plan?

Marketing Plan is a written strategy for selling the products & services of a new business, which is a reflection of how serious a company is in meeting the competition,

with strategies and plans to increase market share and attract new customers or maintain existence customers.

An effective Marketing Plan is prepared by gathering information for consumers and competitors.

Why it is important?

A good Marketing Plan will help you to improve your existence against more experienced competitors and new entered competitors,

Moreover enables you to recognize and take action on any trends,

in addition to the consumer preferences that other companies have neglected,

as a result of that you will increase your own select group of loyal customers now and in the future, therefore using the correct marketing message in your content.

Marketing Plan also helps you to carefully produce a product that is fulfill a market demand,

which improve your chances for your income to be more stable and profitable.

Meanwhile you will be increasing your market share

Tips to consider

when you write a marketing plan you have to consider the below:

keep it up to date 

as long the market change, you need to update your data and tactics as well.

keep it Simple

Don’t go for the sophisticated fundamentals when you write your plan keep it simple as much as you can

what to include in your marketing plan?

here lets talk about the most important elements that you need to include in your marketing plan,

however it should be in a good format to clarify the main purpose

 

  • Title Page
  • Table of Contents
  • Historical Background
  • Marketing Goals and Objectives
  • Sales Objectives
  • Profit Objectives
  • Pricing Objectives
  • Product Objectives
  • Market Analysis
  • Environmental Analysis
  • Political and Legal
  • Demographics
  • Suppliers
  • Social/Cultural
  • Competition
  • Consumer Analysis
  • SWOT Analysis
  • Marketing Mix
  • Product or Service
  • Location
  • Promotion
  • Price
  • Financial Information
  • Advertising
  • Promotional Materials
  • Budgets

Conclusion

you need to take time gathering information and testing the market that you about to enter,

more over to be ready with a full plan of long-term and deal with the changes that may occur, Customer behavior is changing so fast, So it would be better to serve your customer with the best you can do.